A New Development: Giving Made Easier

Lesa Moore Fall 2013

Modern design, easier navigation, user-friendly online forms, and more in-depth information on giving options are just a few of the features of the newly introduced University of Mobile giving website.

The new website is designed to provide the ultimate user-friendly experience with improved navigation and functionality. The site includes extensive information on planned giving opportunities, corporate partnerships, events and the UMobile Fund. It is designed to give UMobile alumni and friends a greater understanding of the complete range of possibilities that help make a significant difference in the lives of students and the overall mission of the university.

The initial design of the site was handled by University of Mobile alumnus Ben Finch with the overall development and implementation completed by nvisionative.

“Few places in the world do I hold as dear as the University of Mobile,” said Finch, owner of Finch Photo located in east Tennessee. “My life was drastically changed by the time spent at UM and it was a tremendous pleasure to give back by designing the new giving website. My inspiration for the design is that it would be a portal for alumni and friends of the university to stay up-to-date with UM’s happenings as well as serve as a gateway to invest back into a school that has invested so much.”

Donations may be made to the University of Mobile through direct gifts online, by phone or by mail, by attending and sponsoring fund-raising events, through charitable gift planning, stock transfers and matching gift programs, to name a few. Newly added to the University of Mobile giving website is the option to set up monthly or annual automatic deductions from a credit card or bank account.

“We value the amazing support received from alumni and friends of the university through the giving of their time, talents and financial resources,” said Brian Boyle, vice president for institutional advancement. “Our goal with this new website is to provide a positive online experience with added levels of convenience to connect with the university on all levels. We hope that this will be a great source of information for our donors that they will continue to share with others along the way.”

The University of Mobile’s giving website may be accessed at giving.umobile.edu.

About the Author
Lesa Moore

Lesa Moore

Lesa has over 25 years experience in marketing and public relations including the high-tech industry, retail marketing and higher education. Numerous local and national advertising, PR and design awards have been achieved under her direction. Lesa received her Bachelor of Science in Marketing from the University of South Alabama and her Master of Business Administration from the University of Mobile. She enjoyed a successful career as Director of Marketing Communication at Xante Corporation before joining the UMobile staff in 2002. She serves as Executive Director of Marketing and Public Relations as well as an adjunct instructor in marketing at UMobile, and is a member of the American Marketing Association, Public Relations Council of Alabama and Baptist Communicators Association. Lesa lives in Mobile with her husband and high school sweetheart, Jay, and their two children, current UMobile student Logan and high schooler Olivia. She is an active member and life group leader at Cottage Hill Baptist Church.